Here is some statistical information that shall be of help to all those guys wondering : which social media tool is best-suited for my product/service ? This information comes from a 287,090 impression based report from an online advertising network agency, Chitika.
It is clearly evident that there is a significant variation in traffic aspirations across the social media sites. Facebook is about news and community, MySpace about entertainment, and Twitter is predominantly news.
Now, this information coupled with your conversion rate across these media, and marketing strategy, can definitely help figure out the social media most suited to your purpose.
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